The appointment comes as myAko continues to strengthen its position as a leading Learning Management System for the health and social care sector. Thrive will work closely with the myAko leadership team to refine its brand positioning, clarify its value proposition, and shape a strategic framework to support sustained growth and market expansion.
The partnership will focus on aligning myAko’s brand, proposition, and go-to-market strategy, ensuring clarity across audiences including care providers, commissioners, and partners. Alongside this, Thrive will support strategic planning across marketing, experience, and commercial priorities, helping myAko navigate an increasingly competitive and regulated landscape.
The work will combine insight-led brand development with practical strategic tools, supporting myAko in articulating what sets it apart, how it creates value, and how it continues to evolve in response to the needs of the sector.
Oliver Budworth, Founder of Thrive, said:
“myAko plays a critical role in supporting learning, compliance, and capability across health and social care. Our role is to bring strategic clarity to the brand and ensure the business is positioned for long-term, sustainable growth while staying focused on the people it ultimately serves.”
Kevin Ashley, Founder of myAko, added:
“As myAko continues to grow, it’s vital that our brand and strategy clearly reflect the value we deliver to care providers and their teams. Thrive brings the right mix of strategic thinking and sector understanding to help us sharpen our proposition and build for the future.”
The appointment reflects myAko’s ambition to continue scaling its platform while maintaining a strong focus on quality, trust, and real-world impact for care providers and their teams.
This collaboration further strengthens Thrive’s work across health, wellbeing, and purpose-led organisations, supporting founders and leadership teams as they navigate growth, complexity, and change.