Marketing & Media

Making good stories travel further

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Marketing & Media

Great marketing doesn’t just reach people, it moves them, too. We combine strategy, creativity and media intelligence to help organisations translate their purpose into stories, systems and campaigns that inspire action. Working across paid, owned and earned channels, we develop marketing ecosystems that build awareness, drive engagement and deliver measurable results.

KEY PRINCIPLES

Learn and adapt

Use data, insight, and experimentation to optimise continuously.

Built to perform

Design campaigns to deliver measurable outcomes, not just visibility.

Connected, not siloed

Plan content, creative, and media as one system, not separate disciplines.

Clarity beats noise

Cut through complexity with focused messages that people actually understand and remember.

Audience before channel

Start with who you are trying to reach and why, not where you want to show up.

PROCESS

WHAT YOU GET

Marketing plans

Research, strategy and development of marketing strategies and plans,

Media partner selection

Briefing, selection and management of appropriate media partners.

Measurement and optimisation

Interpreting analytics to make informed recommendations for optimisation. Creation of measurement dashboards.

Campaign management

Activation and management of campaigns throughout their lifespan.

Channel and media plans

Detailed plans of all campaign activity across all media channels, covering online and offilne media.

Campaign strategy

Strategies that combine comms objectives with audience insight to deliver against business goals.

Audience insight

Researched target audience groups to inform campaign strategy, messaging and targeting

WHAT'S NEXT

GET IN TOUCH

If you’d like to speak to us and see if we can help you, feel free to get in touch.

Contact Form

NEXT SERVICE

Experience Design

Making good stories travel further

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LET'S TALK.

Like what you see? We’d love to collaborate & turn an idea into reality. Just say, hello!

Contact

Head Office
‍Barnsgrove
Greywell, Hampshire, RG29 1GF

Email

hello@andwethrive.co.uk

2026 & We Thrive Limited
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Registered Company No: 16337755
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01. Anchor

We ground the campaign in reality. Audience behaviour, cultural context and organisational goals are brought together to replace assumptions with evidence, anchoring the work in how people actually engage and make decisions. This creates focus, alignment and a clear, shared starting point for everything that follows.

02. Shape

We turn insight into intent. This is where audiences, objectives, and context are shaped into a clear communications strategy. We define the role of the campaign, sharpen messaging, establish the creative territories, and design the campaign architecture across channels, formats, and moments. It sets the direction before anything is made, ensuring creativity and media work together.

03. Architect

We design the campaign as a system. Channels, formats, journeys and creative routes are planned together from the outset, ensuring each element supports the next and works as part of a genuinely joined-up whole. This connected approach allows momentum to build steadily over time, with activity reinforcing itself across touchpoints rather than peaking at launch and quickly fading away.

04. Build

We create the work that brings the system to life. Creative, content and experiences are produced with performance in mind, designed to flex, adapt and evolve over time as insight builds, while staying true to the core idea. This ensures clarity, consistency and momentum are maintained across every touchpoint, even as the work responds to learning, audience behaviour and real-world performance.

05. Activate

We launch with intent. Media is planned and phased to maximise learning as well as impact, treating launch as the beginning of optimisation rather than the end of delivery. Performance insight feeds continuous refinement, enabling smarter decision-making, stronger creative and more effective media choices over time.

06. Evolve

We measure what matters and refine continuously. Performance insight feeds back into creative, messaging and media, strengthening results in-flight and revealing what truly resonates with audiences. This ongoing feedback loop informs smarter, more confident decisions next time and beyond, building learning and effectiveness with every campaign cycle.