The appointment comes as Alice.health continues to expand its proposition within the digital mental health space, responding to increasing demand for accessible, evidence-led support. Thrive will work closely with the Alice.health leadership team to refine its brand positioning, clarify its strategic narrative, and shape a business strategy that supports sustainable growth.
The partnership will focus on defining a clear and differentiated brand, aligned to Alice.health’s purpose, values, and ambition. Alongside this, Thrive will support strategic planning across product, audience, and go-to-market priorities, ensuring the organisation is well positioned for scale in a rapidly evolving sector.
The work will combine insight-led brand development with practical strategic frameworks, helping Alice.health articulate who it is for, what it stands for, and how it creates value for users, partners, and stakeholders.
Oliver Budworth, Founder of Thrive, said:
“Alice.health is tackling an area of genuine social importance. Our role is to help bring clarity and confidence to the brand, and to ensure the business strategy supports both impact and long-term growth. This is about building a brand and strategy that can scale without losing its purpose.”
The appointment reflects Alice.health’s ambition to build a trusted, credible presence in mental health, while remaining responsive to the needs of users and the realities of the healthcare landscape.
This work further strengthens Thrive’s portfolio across health, wellbeing, and purpose-led organisations, supporting founders and leadership teams as they navigate growth, complexity, and change.